Denver, the leading deodorant and personal care brand from the manufacturer Vanesa Care has rolled out its latest and first ever reverse ad campaign which talks about the struggle behind every Success.
Conceptualized by Shop Advertising, the opening scene bursts with the success, achievement and stardom on World Boxing Council by professional international Thailand based boxer – Artem & Brahim. The story unfolds in a reverse way which creates a scene of curiosity. A motivational quote delivered by the boxer has been used as the background music which goes on, “Behind Every Success, there is extreme sweat” and ends with the boxer spraying Denver deodorant.
Talking to Mr. Saurabh Gupta, CMO at Vanesa Care, he quips, “We are very delighted to present reverse ad campaign for the first ever in personal care category. Denver is a deo which stands for success and achievement and every time we do our best to engage our customers. Denver Extreme deo has 2x power of sweat defense which is for the real men who believes in Struggle and Hard Working.”
Further Saket Govind, brand manager utters, “The key component used in the deo i.e. T.E.C ( Tri Ethyl citrate) which is globally acclaimed ingredient and is two times more effective in fighting sweat odour causing bacteria and is skin safe too. Denver as brand stands for the real men who do not give up against all odds and achieve success under any extreme challenge. We believe that this advertisement has been successful bringing true Denver identity.”